Shelly 1PM Mini Gen3 Smart Switch

Shelly is a leading brand in the smart home automation industry, known for its compact and versatile IoT devices. The brand originated in Bulgaria, founded by Allterco Robotics, which has since rebranded as Shelly Group AD to reflect its core business focus. The Shelly 1PM Mini Gen3 is a specialized smart switch designed for in-wall installation, allowing users to control appliances and measure power consumption remotely.

While the company has expanded its presence globally with offices in Europe and the United States, its primary engineering, design, and manufacturing roots remain in Bulgaria. The brand has gained international acclaim for its open-source friendly firmware and high reliability without the need for a proprietary hub, making it a favorite among tech enthusiasts and professional installers alike. As of 2024 and looking toward 2026, Shelly Group AD continues to be the ultimate owner, maintaining its headquarters in Sofia, Bulgaria.