Såklart Handdisk dishwashing liquid

Såklart is a private label brand developed by the Swedish retail giant Axfood. The brand focuses on environmentally friendly and allergy-conscious household and personal care products, often carrying the Nordic Swan Ecolabel and the Swedish Asthma and Allergy Association certification.

Originally launched in Sweden to provide sustainable alternatives at competitive prices, the brand is owned and managed by Axfood AB. The manufacturing is primarily concentrated in the Nordic region and Europe to ensure high quality and lower transportation emissions, aligning with the brand's sustainable ethos. Axfood remains the ultimate owner and distributor, primarily selling the product through its various retail chains like Willys and Hemköp.