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Råsaft is a Swedish brand of cold-pressed juices that prides itself on using a minimal processing approach to retain natural flavors and vitamins. The brand was founded in Sweden by the Loviseberg Presseri, which established its reputation by producing fresh juice without heat pasteurization.
The juice is manufactured in Sweden at Loviseberg Presseri's facility in Tumba, south of Stockholm. In 2021, the brand was acquired by the Eckes-Granini Group, a major European juice producer. Despite the acquisition, the brand maintains its focus on cold-pressing and local Swedish production for the Nordic market, ensuring the "Råsaft" identity of raw, untreated juice remains central to its product line.
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