Willys Garant

Garant is a prominent private label brand in Sweden, primarily associated with the discount grocery chain Willys and other stores within the Axfood group. Since its launch, the brand has focused on providing a wide range of high-quality food products, spanning from dairy and pantry staples to frozen goods and fresh produce, aimed at offering a cost-effective alternative to major national brands.

The manufacturing of Garant products takes place in multiple countries depending on the specific item. While many fresh and dairy products are sourced from Sweden to ensure local quality and support, other items are manufactured across Europe and globally where specialized production is most efficient. The brand is strictly managed by Axfood, ensuring that all suppliers meet their sustainability and quality standards.

Ultimately, the brand is owned by Axfood AB, one of the leading players in the Swedish food retail market. Axfood is headquartered in Stockholm, Sweden, and manages a diverse portfolio of retail chains including Willys, Hemköp, and Snabbgross. Through Garant, Axfood maintains a strong grip on the value-driven consumer segment by controlling the entire supply chain from product development to retail distribution.