Lucky Brand Jeans

Lucky Brand was founded in 1990 in Vernon, California, by Gene Montesano and Barry Perlman. The brand quickly became iconic for its 'Free the Fly' messaging and vintage-inspired aesthetic, featuring a distinctive four-leaf clover logo. Throughout its history, Lucky Brand has evolved from a niche denim maker into a comprehensive lifestyle brand offering a wide range of apparel and accessories.

While the brand originated in the United States, its manufacturing processes are distributed globally to meet demand and manage costs. Production takes place in various countries, including China, Vietnam, India, and Mexico, which is common for large-scale international fashion labels. The brand emphasizes a blend of heritage American style with modern production efficiencies.

Ownership of Lucky Brand has transitioned several times over the decades. After being owned by Liz Claiborne and later Leonard Green & Partners, the brand was acquired by SPARC Group LLC in 2020. SPARC Group is a joint venture between Authentic Brands Group (ABG) and Simon Property Group. Today, Authentic Brands Group serves as the ultimate owner, managing the brand's intellectual property and global expansion from its headquarters in New York City.