HG Algae and mould remover

HG Brand Origin and Ownership Narrative

HG is a renowned brand in the cleaning and maintenance industry, originally founded in the Netherlands in the late 1960s. The name "HG" originates from the initials of the Swedish businessman Håkan Gyllin, who developed high-quality cleaning products for swimming pools. In the 1970s, the brand was acquired by a Dutch company, which shifted its focus toward specialized cleaning solutions for the home and garden, establishing a strong presence in the European market.

Manufacturing and Global Presence

Today, HG products are primarily manufactured at the company's own production facility in Almere, Netherlands. This centralized manufacturing approach ensures strict quality control across their extensive range of over 300 specialized products. The brand is a market leader in many European countries, including the UK, the Netherlands, and Belgium, known for its "does what it says on the tin" philosophy.

Current Ownership

As of the mid-2020s, HG International B.V. is owned by the Belgian investment firm Cobepa, which acquired the company to support its international expansion. The ultimate owner remains headquartered in Belgium, overseeing a brand that continues to be synonymous with professional-grade cleaning results for domestic consumers worldwide.