Betty Crocker Super Moist Devil's Food Cake Mix

Betty Crocker is one of the most iconic household brands in the baking industry, originally established in the United States in 1921. Unlike many brands named after a real person, Betty Crocker was a fictional character created by the Washburn-Crosby Company to personalize responses to customer inquiries. Over the decades, it evolved into a global symbol for home baking and quality kitchen products.

Today, the brand is owned by General Mills, an American multinational manufacturer and marketer of branded consumer foods. In certain international markets, specifically outside of North America such as the United Kingdom and Europe, Betty Crocker products are often managed through a joint venture between General Mills and Nestlé, known as Cereal Partners Worldwide, or distributed by General Mills’ regional subsidiaries. Manufacturing is widespread, with production facilities located in the United States, Greece, and various other regional hubs to serve local markets.