Wrigley's Orbit White Fruit chewing gum

Orbit is one of the most recognizable chewing gum brands globally, known for its focus on oral health and sugar-free formulations. The brand was originally launched by the Wm. Wrigley Jr. Company in the United States during World War II as a replacement brand when ingredients for other gums were scarce. It was later reintroduced in the 1970s and has since expanded to numerous international markets under various names like Extra or Freedent depending on the region.

Today, Orbit is a flagship brand under the Mars, Incorporated umbrella. This ownership came about following the 2008 acquisition of the Wrigley Company by Mars in a multi-billion dollar deal. The manufacturing of Orbit products is a global operation, with major production facilities located in the United States, Poland (serving much of Europe), and other strategic locations to support its vast distribution network.

As part of Mars Wrigley, the brand benefits from one of the largest confectionery supply chains in the world. Mars, Incorporated remains a private, family-owned American multinational, ensuring that the legacy of the original Wrigley brand continues while operating as a central pillar of the global snack and confectionery industry.