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Freshona is a private label brand primarily associated with Lidl, the German discount supermarket giant. The 'Bio' line signifies that the product meets organic farming standards. These specific Italian-style herbs are part of a frozen product range designed for convenience and freshness, typically processed and packaged shortly after harvest.
As a private label, Freshona is owned by the Schwarz Group, which is the ultimate parent company of Lidl. While the brand is German in origin, manufacturing can occur across various European locations depending on the specific herb and season, though for the German market, local German producers are often utilized to maintain supply chain efficiency.
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