Febreze Lufterfrischer Morgentau

Febreze is a globally recognized brand of household odor eliminators, first introduced by Procter & Gamble in the late 1990s. The brand was originally launched as a fabric refresher in test markets in 1996 and was widely released across the United States and international markets by 1998. The product shown, Febreze Lufterfrischer (Air Freshener) in the 'Morgentau' scent, is specifically designed for the German-speaking market.

Manufacturing for Febreze products occurs in multiple locations globally to serve local markets efficiently. The brand is owned by the American multinational consumer goods corporation Procter & Gamble (P&G). P&G continues to manage Febreze as part of its Home Care segment, maintaining its position as a market leader in the air care category through constant innovation and fragrance development.