President's Choice Bento Box Lunch Container

President's Choice (PC) is one of Canada's most recognizable private label brands, launched in 1984. Originally created to offer high-quality alternatives to national brands, it has expanded from food into general merchandise, including kitchenware and household items like this Bento Box. The brand was the brainchild of Dave Nichol and the executive team at Loblaws.

While the brand is deeply rooted in Canadian retail history and is designed and marketed for the North American market, many of its non-food items, such as plastic lunch containers, are manufactured in China to leverage global supply chain efficiencies. The brand remains a central pillar of the Loblaw Companies Limited portfolio, available across their vast network of grocery stores including Loblaws, Real Canadian Superstore, and No Frills.

Ownership of the brand resides with Loblaw Companies Limited, which is itself controlled by George Weston Limited. The Weston family remains the ultimate owner of the retail giant, maintaining headquarter operations in Brampton, Ontario, Canada. This vertical integration allows the brand to maintain a significant presence in Canadian households through a diverse range of products spanning from gourmet cookies to school lunch supplies.