Alpen Muesli No Sugar Added

Alpen is a pioneering brand in the muesli category, originally launched in 1971. The product was inspired by a traditional Swiss recipe discovered by a Weetabix executive during a holiday in Switzerland. It was designed to offer a healthy, balanced breakfast option long before the health-food trend became mainstream.

While the brand's identity is deeply rooted in British manufacturing and heritage, its ownership has evolved. Today, Alpen is owned by Weetabix Food Company, which is a subsidiary of the American consumer goods giant, Post Holdings, Inc. The manufacturing for the UK and European markets primarily takes place at the Weetabix mills in Burton Latimer, Northamptonshire, ensuring that the brand maintains its British production roots while operating under global corporate ownership.