Decathlon Sporting Goods Store

Decathlon is a major French sporting goods retailer founded in 1976 by Michel Leclercq. The brand is known for managing the entire product life cycle, from research and design to production and retail. While headquartered in France, its products are manufactured in dozens of countries worldwide, including Vietnam, China, and Portugal, to serve its global market.

The company is a key part of the Association Familiale Mulliez (AFM), a French holding company that also owns other major retail chains. Decathlon has become one of the largest sporting goods retailers globally, offering a wide range of house brands (Passion Brands) like Quechua, Tribord, and Kipsta. The image specifically shows a location in Rivas-Vaciamadrid, Spain, highlighting its significant presence in the Spanish market through its local subsidiary.