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Kruidvat Ibuprofen 400 mg is a private-label over-the-counter medication sold by the Dutch drugstore chain Kruidvat. While the brand is quintessentially Dutch, the production of their generic pharmaceuticals often occurs across multiple locations, primarily within Europe (such as the Netherlands or Germany) or India, depending on the specific batch and manufacturer contracted for their house brand products.
Kruidvat was originally founded in the Netherlands in 1975 by the De Rijcke family. In 2002, the Kruidvat Holding was acquired by the A.S. Watson Group, a Hong Kong-based multinational. Today, Kruidvat remains a dominant retail brand in the Benelux region, while being part of a global health and beauty retail empire owned by CK Hutchison Holdings. The product serves as a cost-effective alternative to branded analgesics.
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