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Hey Rosie is a modern Australian plant-based beverage brand primarily known for its oat milk products. The brand was developed to cater to the growing demand for sustainable, dairy-free alternatives that offer a creamy texture suitable for both coffee and general consumption.
Manufacturing takes place within Australia, leveraging local agricultural resources to produce high-quality oat-based drinks. The brand is positioned as a local, accessible alternative to international plant milk giants, focusing on transparency and minimal additives.
Ownership of Hey Rosie lies with the Australian food and beverage group, Freedom Foods Group Limited, which rebranded as noumi Limited. The company specializes in dairy and plant-based beverages, maintaining a strong footprint in the Australasian market through various health-focused brands.
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