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Chia Bia was founded in 2009 by Barrie Rogers in County Waterford, Ireland. The brand was established following Rogers' discovery of the health benefits of chia seeds after experiencing a back injury. It quickly became one of Europe's leading suppliers of chia seeds, focusing on high-quality, cold-milled varieties to ensure nutrient bioavailability.
The chia seeds themselves are primarily sourced from South and Central America, where the climate is optimal for cultivation. However, the processing, cold-milling, and packaging take place at the company's dedicated facility in Tramore, County Waterford, Ireland. This allows the brand to maintain strict quality control and ensure the product remains gluten-free and rich in Omega-3.
In 2020, Chia Bia was fully acquired by W.H. Brennan & Co (operating as Boyne Valley Group), a major Irish food distribution and brand management company. Boyne Valley Group, headquartered in Drogheda, Ireland, oversees a vast portfolio of domestic and international food brands. As of 2026, the brand remains a core part of Boyne Valley's health food division, benefiting from their extensive distribution network across the UK and Europe.
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