Dazed & Confused Magazine

Dazed (formerly known as Dazed & Confused) is a highly influential British style magazine that emerged in the early 1990s. It was founded by Jefferson Hack and renowned photographer Rankin (John Rankin Waddell) as a counter-culture publication focusing on radical fashion, music, art, and film. Since its inception in London, it has become a definitive voice in the global creative community, launching the careers of numerous photographers and stylists.

The magazine is published by Dazed Media, an independent media group. Unlike many traditional fashion titles that are owned by massive conglomerates like Condé Nast or Hearst, Dazed has maintained a significant degree of independence. It operates from its headquarters in London, where it continues to produce its quarterly print edition alongside a robust digital presence and various creative agency services under the Dazed Studio umbrella.

Over the decades, the brand has expanded its footprint through international editions, such as Dazed Korea, which are often licensed to local publishing houses. However, the core brand identity and ownership remain firmly rooted in the United Kingdom, led by its original founders and a new generation of creative directors like IB Kamara, ensuring it remains at the forefront of avant-garde youth culture.