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De Tuinen Aleppo Soap is a traditional cleansing product formulated with olive oil. The 'De Tuinen' brand is a heritage private-label line belonging to Holland & Barrett, a health and wellness retailer based in the Netherlands.
Authentic Aleppo soap, known for its centuries-old recipe, traditionally originates from the city of Aleppo, Syria. However, due to conflict in the region, many manufacturers have relocated production to Turkey or France to maintain supply chains while preserving the specific traditional methods of artisan soap making.
Today, the brand is owned by Holland & Barrett, which is itself controlled by the international investment firm LetterOne. This ownership structure places the ultimate corporate headquarters in Luxembourg. The product is marketed as a natural alternative for all skin types, bridging ancient Middle Eastern apothecary traditions with modern European health retail.
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