Made O'Meter
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Esence is a private label brand belonging to the Czech retail chain Penny Market s.r.o. The product shown is a lemon-flavored gently sparkling water, characterized by its "bez cukru a sladidel" (no sugar or sweeteners) recipe, catering to health-conscious consumers in Central Europe.
The brand was developed specifically for the Czech market to provide a budget-friendly yet high-quality alternative to premium flavored waters. It is manufactured locally within the Czech Republic through partnerships with regional bottling facilities.
Penny Market s.r.o., the entity managing the brand locally, is a subsidiary of the REWE Group, a major German retail and tourism cooperative. Consequently, while the brand is distinctly Czech in its market positioning and production, its ultimate ownership and strategic direction are rooted in Germany through the REWE Group's extensive international retail network.
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