Asics Athletic Footwear

Asics is a premier Japanese athletic equipment company founded in 1949 by Kihachiro Onitsuka. The brand's name is an acronym for the Latin phrase 'Anima Sana In Corpore Sano,' which translates to 'A Sound Mind in a Sound Body,' reflecting the company's philosophy of promoting health through sports.

While the brand was founded and is headquartered in Japan, its manufacturing operations are global. Production takes place in various countries across Asia, including Vietnam, Indonesia, and China, to meet international demand. The brand has remained an independent Japanese entity throughout its history, growing from a small basketball shoe maker into a global leader in running shoes and professional sporting gear.

As of 2026, Asics Corporation continues to operate as a publicly traded company on the Tokyo Stock Exchange. It maintains strict control over its brand identity and technical innovations, such as the famous GEL cushioning system, while operating through various regional subsidiaries to handle distribution and local marketing across the Americas, Europe, and Oceania.