Água na Caixa mineral water

Água na Caixa is a Brazilian brand that revolutionized the local water market by replacing traditional plastic bottles with sustainable cardboard packaging. Launched in 2021 by entrepreneurs Fabiana Tchalian and Christian Tuma, the brand focuses on reducing plastic waste through FSC-certified cartons that are primarily composed of renewable materials. The water itself is sourced from local springs in Brazil, such as the Serra da Mantiqueira region, ensuring a low carbon footprint for distribution within the country. As of 2024, the company remains an independent Brazilian enterprise, positioning itself as a leader in the conscious consumption movement within the beverage industry.