Versed Skin skincare

Versed Skin is a prominent drugstore skincare brand that was launched in 2019 as a spin-off from the media company Who What Wear. The brand was founded by Katherine Power with a mission to provide high-performance, clean, and sustainable skincare at an accessible price point.

From its inception, Versed has focused on transparency and vegan formulations, avoiding over 1,350 banned ingredients to meet European Union safety standards. While the brand originated in the United States and performs the majority of its manufacturing there, it has expanded its global presence significantly through major retailers like Target and Shoppers Drug Mart.

Ownership of Versed remains tied to its original growth partners, having secured significant investment from firms like L Catterton and Greycroft. As of 2024 and looking toward 2026, the brand continues to operate as an independent entity under the leadership of its founding team and venture capital backers, maintaining its headquarters in Los Angeles, California.