Ruffles York'eso potato chips

Ruffles is a world-renowned brand of ridged potato chips that originated in the United States in the late 1940s. The brand was acquired by Frito-Lay in 1958. This specific product, York'eso, is a popular flavor variant frequently found in the Spanish market, featuring a ham and cheese sandwich flavor.

Manufacturing for the European market often takes place in regional facilities to ensure freshness. The brand is part of the extensive global portfolio of PepsiCo, which manages the production, marketing, and distribution of Ruffles worldwide. In many European countries, including Denmark where this image appears to have been taken (based on the price tag), the products are distributed through local PepsiCo subsidiaries.