Magnum La Pêche Signature ice cream

Magnum is a premium ice cream brand originally developed by Frisko in Aarhus, Denmark, in collaboration with the Belgian chocolate maker Callebaut. It was launched in 1989 and has since become one of the world's most recognizable luxury ice cream brands, famous for its thick chocolate shell and indulgent fillings.

Today, the brand is owned by the British multinational Unilever. While its roots are Danish and Belgian, Magnum products are manufactured in multiple locations globally to serve various markets, including significant production facilities in Germany, the United Kingdom, and the United States. Unilever is currently in the process of spinning off its ice cream division into a standalone business, expected to be completed by late 2025, which will make the ice cream entity one of the largest independent providers in the sector.