Made O'Meter
Discover where a brand or product originates
RBX, also known as Reebok Connected or RBX Active, is a brand focused on making fitness and activewear accessible to everyone. The brand originated in the United States and was developed to offer high-quality athletic gear at affordable price points. While the brand has its roots in American fitness culture, its manufacturing is global, with production typically taking place in multiple countries including China, Vietnam, and Pakistan to maintain competitive pricing.
Currently, the brand is owned by TRB Acquisitions LLC and managed by Elite Models Fashion and other licensing partners. The ultimate ownership lies with a US-based entity that oversees the licensing of the RBX trademark across various product categories, from performance socks to gym equipment, ensuring wide distribution through major retailers and online platforms.
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