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Marcus by Goldman Sachs is a digital banking platform that provides consumer financial products including high-yield savings accounts, certificates of deposit (CDs), and personal loans. Launched in 2016, the brand represents a strategic pivot by its parent company to enter the retail banking sector, leveraging its long-standing expertise in institutional finance to provide accessible digital-first products for individual consumers.
The platform is primarily operated and developed in the United States, utilizing Goldman Sachs' extensive technological and financial infrastructure. It is named after Marcus Goldman, one of the original founders of the firm, honoring the heritage of the institution while focusing on modern financial technology. The brand has expanded its footprint internationally, notably launching retail savings products in the United Kingdom.
As a direct brand of The Goldman Sachs Group, Inc., Marcus benefits from the stability and oversight of one of the world's largest investment banking and financial services corporations. Ownership and management remain centralized within the parent company, which is headquartered in New York City and listed on the New York Stock Exchange.
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