A+ Traditional Floral laundry detergent

A+ is a prominent Nordic brand specializing in laundry care products. Originally developed as part of the Ariel brand portfolio by Procter & Gamble for the Scandinavian market, it has since transitioned through different ownerships to better serve local consumer needs. Today, A+ products are widely available in supermarkets across Sweden, Finland, and Denmark, often carrying the Nordic Swan Ecolabel.

The brand was acquired by Blue Ocean Investment Group (part of the larger laundry chemical industry) through its subsidiary McBRIDE PLC or similar regional entities, but it is currently under the umbrella of Arvid Nordquist for distribution in Sweden or owned directly by Blue Ocean Investment (Suns Europe). Most manufacturing for the Nordic market takes place in specialized facilities in Denmark or Poland to ensure high standards and sustainability requirements typical for Northern Europe.