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Ga-Jol is a classic Danish brand of liquorice pastilles, first launched in 1933 by the Galle & Jessen company in Copenhagen. It is widely recognized for its iconic box design and its history as a throat-soothing lozenge, eventually becoming a popular treat throughout Scandinavia. The name 'Ga-Jol' is derived from the first letters of the founders' names, Galle and Jessen.
Today, the brand is owned by Toms Gruppen A/S, the largest confectionery producer in Denmark. Toms acquired Galle & Jessen in 1971 and has since maintained the Ga-Jol brand as a staple of their portfolio. The product shown, 'Ren Lakrids med Engelsk Sirup' (Pure Liquorice with English Syrup), is manufactured in Denmark at Toms' production facilities, ensuring the preservation of its traditional recipe and quality standards that have made it a household name for decades.
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