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CandyKing is the leading supplier of pick 'n' mix confectionery in the Nordic region, the UK, and Ireland. The brand was founded in Sweden in 1984, revolutionizing the way consumers buy sweets by introducing the self-service concept in retail stores.
Over the years, the brand has expanded its footprint across Europe, offering a vast assortment of gummies, chocolates, and liquorice. The sweets themselves are sourced from various high-quality manufacturers across Europe to ensure a diverse and fresh selection in every display.
In 2017, the brand reached a new milestone when it was acquired by Cloetta, a prominent Swedish confectionery company. This acquisition solidified CandyKing's position in the market, benefiting from Cloetta's extensive distribution network and long-standing expertise in the sweets industry. Today, CandyKing continues to be the primary choice for retailers looking to offer a premium pick 'n' mix experience.
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