Livarno Home Towels

Livarno Home is a private label brand belonging to the German retail giant Lidl. The brand covers a wide range of home furnishings and textiles, such as the cotton towels shown in the advertisement. As a private label, Livarno Home products are designed to offer a balance of quality and affordability for Lidl customers across Europe and other international markets.

While the brand is headquartered in Germany under the Lidl Stiftung & Co. KG, the actual manufacturing of textile products like towels typically takes place in multiple countries known for textile production, including Turkey, Pakistan, and China. Ownership remains with the Schwarz Group, which is one of the largest retail groups globally, also managing the Kaufland chain.