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Select Sport A/S is a historic Danish sports brand founded in 1947 by Eigil Nielsen, who was a goalkeeper for the Danish national team. The brand is renowned for inventing the modern 32-panel soccer ball design, which has become the global industry standard. Select is particularly recognized for its high-quality hand-stitched balls, often preferred by professionals for their aerodynamic stability.
While the brand's heart and design headquarters remain in Denmark, the production of their high-end sports balls, including the Royale model, primarily takes place in Pakistan. Pakistan is the world's leading hub for hand-stitched inflatable sports balls, hosting skilled artisans who meet Select's strict quality requirements. The company remains under the private ownership of the Nielsen family through Select Sport A/S, maintaining its independence and focus on technical sports equipment.
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