The Natural Chip Co. Sea Salt & Vinegar

The Natural Chip Co. is a prominent Australian snack brand known for its commitment to using simple, natural ingredients. The product shown, Sea Salt & Vinegar potato chips, is specifically marketed as containing no artificial colors, flavors, or added MSG, and is made using 100% Australian-grown potatoes. This alignment with natural ingredients has made it a popular choice in the Australian confectionery and snack market.

Founded in Australia, the brand was originally part of the Snack Brands Australia portfolio. In 2016, Snack Brands Australia was acquired by the Philippines-based multinational food and beverage giant, Universal Robina Corporation (URC). However, in a significant shift in ownership, URC sold its consolidated Australian and New Zealand snack businesses to Intersnack Group in 2019 and 2021. As of 2024 and beyond, the brand is managed under the Snack Brands Australia subsidiary, which is ultimately owned by the Intersnack Group, headquartered in Germany. Despite the international ownership, the manufacturing and ingredient sourcing remain deeply rooted in Australia.