Xtra Tissues (Papirlommetørklæder)

Xtra is a budget-friendly private label brand owned by Coop, one of the leading retail groups in the Nordic region. The brand was established to offer essential daily goods at competitive prices across Denmark, Norway, and Sweden.

The manufacturing of Xtra tissues typically occurs across multiple locations, including factories in Thailand, China, or various European countries, depending on the specific supply contract and regional logistics. As a private label, Coop sources these products from specialized paper manufacturers who meet their quality and sustainability standards, often carrying certifications like the Nordic Swan Ecolabel.

Ownership of the Xtra brand remains with the cooperative retail groups in Scandinavia, primarily Coop Danmark A/S and its Nordic counterparts through their joint purchasing organizations. This structure ensures that the brand serves the cooperative members and customers across the Nordic market.