Ushuaïa personal care products

Ushuaïa is a well-known French brand of personal care products, heavily inspired by the natural landscapes of the iconic Ushuaïa region in South America. Launched in the late 1980s, the brand was created by the French media group TF1 as an extension of the famous nature documentary television program presented by Nicolas Hulot. The brand's identity is deeply rooted in natural ingredients and scent-driven experiences associated with travel and exploration.

Today, the brand is owned and operated by L'Oréal, the world's largest cosmetics company. While the brand carries the name of an Argentinian city, its conception and development are strictly French. Most of its products are manufactured in France and distributed across Europe, maintaining a strong market presence in the drugstore and supermarket hygiene segments through its focus on botanical extracts and essential oils.