Neuw Denim Lou Slim jeans

Neuw Denim is a renowned premium denim brand that draws inspiration from vintage aesthetics and modern tailoring. The brand was founded in 2009 by friends Pär Lundqvist, Stephen Little, and Richard Bell. The name 'Neuw' is a tribute to Nieuwlandstraat in Brussels, where Lundqvist lived and began his passion for altering vintage denim garments. The brand's signature details, such as the 'repair' stitch on the back pocket and the ring on the belt loop, are nods to this heritage of denim restoration.

While the brand has its creative roots in Swedish design and Belgian heritage, its commercial engine is based in Australia. Neuw is part of the Threebyone portfolio, an independent fashion house that also oversees other notable labels. Manufacturing is conducted across multiple countries, including China and Turkey, focusing on high-quality fabric sourcing and ethical production standards to ensure the durability and fit for which the brand is known internationally.