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Cif is a globally recognized brand that specializes in household cleaning products. It was first launched in France in 1965 as Cif, intended to be a cream cleaner that was more effective and less abrasive than traditional scouring powders. The brand gained rapid popularity due to its gentle yet powerful formula, leading to its expansion into hundreds of countries under various names like Jif, Viss, or Vim, though most markets have now unified under the Cif brand name.
Today, Cif is owned by Unilever, a British multinational consumer goods company. While the brand originated in France, manufacturing takes place in numerous facilities worldwide to serve local markets. In Europe, production is often centralized in major industrial hubs such as the Netherlands, Italy, or Poland, ensuring widespread availability of their specialized sprays, creams, and wipes. Unilever continues to oversee the global strategy, innovation, and sustainability efforts for the Cif portfolio.
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