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Radox is a historic British brand of personal care products, most famous for its bath salts and shower gels. Originally founded in 1908 by the Radox Bath Salts Company in the United Kingdom, the brand was built on the concept of 'radiant oxygen' to promote relaxation and well-being through mineral-based bathing rituals.
Over the decades, Radox became a household staple in Britain and beyond. In recent history, the brand was acquired by Sarah Lee as part of its personal care portfolio, before being sold to the British-Dutch multinational Unilever in 2011. Today, Radox is a key part of Unilever's personal care division, maintaining its status as one of the UK's leading brands for bathing and showering products.
While Radox was born in the UK, its manufacturing now takes place across multiple countries to serve global markets. Large-scale production is often concentrated in European facilities, including the United Kingdom and Poland, while the brand remains under the ultimate ownership of Unilever, headquartered in London.
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