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Zenith is a prestigious Swiss luxury watchmaker with a history dating back to 1865. Founded by Georges Favre-Jacot in Le Locle, Switzerland, the brand is credited with being one of the first to implement a unified manufacturing facility, bringing all watchmaking artisans under one roof. Zenith is internationally acclaimed for its El Primero movement, which was introduced in 1969 as one of the world's first automatic integrated chronographs and remains a benchmark in horological precision.
Today, Zenith continues to manufacture its movements and timepieces in Switzerland, maintaining its heritage of innovation and craftsmanship. Since 1999, the brand has been a key member of the LVMH group, ensuring it remains at the forefront of the luxury watch industry. The brand continues to focus on its mission of 'Time to Reach Your Star,' blending traditional mechanical mastery with modern materials and design.
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