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Beauty of Joseon is a prominent South Korean skincare brand that draws inspiration from the 'Gyuhap Chongseo', an encyclopedia from the Joseon Dynasty that provides traditional Korean beauty secrets and skincare wisdom. The brand combines these ancient herbal ingredients, known as Hanbang, with modern dermatological science to create effective skincare solutions.
The Ginseng Essence Water is one of the brand's flagship products, formulated with 80% Ginseng root water. All Beauty of Joseon products are manufactured in South Korea, adhering to the high-quality control standards of the K-beauty industry. The brand is owned by Goodai Global Inc., a Seoul-based company that has expanded the brand's reach globally, making it a cult favorite in the international skincare community.
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