Replay clothing

Brand Heritage and Identity

Founded in 1978 by Claudio Buziol, Replay is a prominent Italian fashion brand originally established under the company Fashion Box S.p.A. The brand became globally recognized for its innovation in denim, particularly through its 'double ring' denim technique, which helped redefine the luxury casual wear market. Over the decades, it has maintained a reputation for craftsmanship and high-quality vintage-inspired aesthetics.

Ownership and Global Presence

Based in Asolo, Italy, the brand remains under the ultimate ownership of Fashion Box S.p.A. While most premium collections and high-end denim are still manufactured in Italy to preserve the 'Made in Italy' prestige, the company utilizes a global supply chain for its broader apparel lines. This includes production facilities in countries like Tunisia, Turkey, and China. Replay continues to expand its international footprint through flagship stores and strategic partnerships with major sports organizations like Paris Saint-Germain.