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Funky Buddha is a contemporary Greek fashion and lifestyle brand that expanded its reach into the beverage market by launching its own signature beer. This product is a reflection of the brand's 'cool and casual' Mediterranean aesthetic, designed to offer a refreshing taste profile that aligns with the Greek summer lifestyle. The beer is brewed within Greece to support local production and ensure the use of regional ingredients.
The brand Funky Buddha was founded by the Alexiou family under their parent company, Almar. While primarily recognized as a major player in the European fashion retail sector, the diversification into beverages like beer serves to strengthen the brand's identity as a holistic lifestyle provider. The production and distribution remain focused on the Greek market, leveraging the domestic expertise of local breweries.
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