Made O'Meter
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The Adidas Running app, formerly known as Runtastic, is a premier digital fitness platform designed to track aerobic activities and provide personalized training plans. Originally developed by a startup in Austria, it has become a central piece of the Adidas digital ecosystem, integrating seamlessly with their hardware and loyalty programs to offer a holistic fitness experience.
Following its acquisition by the global sportswear giant Adidas, the app underwent a significant rebranding process to align with the core brand identity. Today, the software is developed and maintained by a global team of engineers and data scientists based primarily in Europe, reflecting a fusion of Austrian tech innovation and German corporate strategy.
As part of the Adidas Group, the app benefits from the extensive resources of one of the world's largest sporting goods manufacturers. This ownership ensures that the platform receives continuous updates, integrates with cutting-edge wearable technology, and maintains a high standard of data privacy and user engagement across the globe.
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Made O'Meter utilizza l'analisi basata su IA per stimare l'origine della produzione. I risultati non sono sempre accurati al 100%.
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