Råsaft Apelsin Cold Pressed Juice

Brand History and Identity

Råsaft is a premium Swedish beverage brand specializing in cold-pressed juices. The brand's name, which translates to "raw juice," reflects its commitment to minimal processing, ensuring that the natural nutrients and flavors of the fruit remain intact. Unlike many mass-market juices that are heat-treated or made from concentrate, Råsaft focuses on a fresh, artisanal approach to juice production.

Manufacturing and Sourcing

The product is manufactured in Sweden, utilizing cold-pressing technology. This method involves pressure instead of heat to extract the juice and preserve freshness. While the fruits like oranges are sourced globally depending on seasonal availability, the cleaning, pressing, and bottling process take place locally in Swedish facilities to maintain high quality standards.

Ownership and Distribution

The brand is owned by Loviseberg Presseri AB, a dedicated Swedish juice producer. Based in Stockholm, the company has grown significantly since its founding, becoming a staple in Nordic supermarkets. It remains an independent entity focused on transparent production and health-conscious consumer products.