Cloetta Kexchoklad (Kram på dig wrapper)

Kexchoklad is one of Sweden's most iconic chocolate snacks, consisting of three layers of crispy wafers covered in smooth milk chocolate. It was first launched in 1921 by the company Cloetta under the name 'Five o'clock wafer chocolate' before being rebranded to Kexchoklad in 1938. The specific packaging shown features a limited edition 'Kram på dig!' (Hug to you!) message, part of a marketing campaign highlighting the snack's long-standing status as a staple for outdoor activities and everyday treats in Scandinavia.

The product is primarily manufactured in Cloetta's modern facility in Ljungsbro, Sweden, where production has been centralized for decades. Cloetta merged with Leaf in 2012, forming the current corporate structure. As of 2026 and beyond, Cloetta AB remains a publicly traded company on the Nasdaq Stockholm, serving as its own ultimate owner with its headquarters in Solna, Sweden. It continues to dominate the Nordic confectionery market through brands like Kexchoklad, Malaco, and Ahlgrens Bilar.