Via Classic Professional White

Via is a well-established brand of laundry detergent, specifically prominent in the Nordic markets. It is the Swedish counterpart to international brands like OMO and Persil. This 'Pro Formula' version is a collaboration between Diversey and Unilever, designed specifically for professional and high-volume use.

The brand was originally developed by Unilever in the mid-20th century to serve the Swedish marketing landscape. While production occurs in various European facilities to serve local demand, the brand remains under the stewardship of major global conglomerates. Diversey professional handles the distribution and specific branding for the commercial detergents, while Unilever remains the ultimate owner of the consumer trademark.