Havaianas Brazil logo flip-flops

Havaianas is an iconic Brazilian flip-flop brand created by the company Alpargatas in 1962. The design was inspired by the traditional Japanese Zori sandals, which utilized rice straw soles; this is reflected today in the distinctive rice grain texture found on every Havaianas footbed. The brand became a symbol of Brazilian culture and gained international fame, particularly after the launch of the 'Brasil' model featured in this image, which was created to support the Brazilian national team during the 1998 World Cup.

All authentic Havaianas are manufactured in Brazil, primarily at the Alpargatas factory in Campina Grande. The brand maintains a strong commitment to its heritage, ensuring that its proprietary rubber formula and production processes remain local. Ownership of the brand has transitioned over the years, and it is currently held by a consortium of Brazilian investment firms, keeping the brand's identity and control firmly within its country of origin.