Redhead matches are a historic Australian brand with a legacy dating back several decades. Known for their distinctive packaging featuring a red-haired woman, they have become an iconic household staple in Australia for lighting fires, candles, and stoves. Although the brand has deep Australian roots, the production of the matches themselves was moved to Sweden to leverage high-quality manufacturing standards associated with Swedish match-making technology.

The brand is currently owned by Swedish Match AB, a global leader in the tobacco and match industries. This transition reflects a broader trend of local brands being integrated into international portfolios while maintaining their local heritage and recognizability in their home markets. The matches remain a symbol of reliability and safety in millions of Australian homes.