Glo Tobacco Heating Product

Glo is a prominent product in the tobacco heating market, designed to provide an alternative to traditional cigarettes by heating tobacco sticks instead of burning them. Launched by British American Tobacco (BAT) in 2016, the system was developed to compete in the growing reduced-risk product sector. The brand originated in the United Kingdom, where BAT is headquartered, but its primary initial market success was notably in Japan.

While the technology and brand development are centered in the UK, manufacturing of the Glo devices and the consumable tobacco sticks (Neo or Kent Neostiks) takes place in various global locations. Device assembly often occurs in China, while tobacco sticks are produced in specialized factories in nations like South Korea, Russia, and several European countries depending on the regional market demand. This distributed profile ensures Glo maintains a competitive presence in dozens of countries worldwide.