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Navito is a private label brand primarily found in the Nordic retail market, particularly within the Salling Group's portfolio, such as Netto. The product featured is Skipjack tuna in water, which is MSC certified, indicating it is sourced from sustainable fisheries. Like many canned tuna products, the skipjack is typically caught in various oceanic regions and processed in major canning hubs such as Thailand, Ecuador, or Mauritius, depending on the specific batch and seasonal availability.
The brand Navito serves as a budget-friendly seafood line for retailers. While the brand itself is Danish in context of its distribution and marketing, the physical production is outsourced globally to meet demand and ensure competitive pricing for consumers in Denmark and surrounding regions. The Salling Group, as the ultimate owner, manages the quality standards and supply chain logistics for the Navito brand.
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