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Cien is the private-label brand for personal care and beauty products owned by the German discount supermarket giant Lidl. This specific product, the Sun Ultra Sensitive Sun Protect Milk with SPF 50+, is designed for allergy-prone skin and emphasizes high protection without fragrances.
As a private label, Cien products are typically manufactured through third-party specialized cosmetic laboratories. Most Cien products found in European markets are produced in Germany to meet strict EU safety regulations. The brand belongs entirely to the Schwarz Group, which manages its supply chain and distribution exclusively through Lidl stores worldwide. This ensures high-quality skincare standards at accessible price points.
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